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    About Unapologetic Results

    Empowering businesses with intelligent automation systems since 2015

    Dustin Reyna - The Automation Architect

    Dustin Reyna, "The Automation Architect"

    Dustin Reyna is the founder of Unapologetic Results and a proven expert in helping businesses scale through AI and automation. He began building custom sales systems in 2015 and was deploying automated follow-up sequences long before most businesses understood the power of AI.

    As a leading automation consultant, Dustin has built 500+ AI workflows, deployed 1,000+ AI voice agents, and engineered systems that have processed over 5 million automated conversations across multiple industries.

    He doesn't do it for the tech hype, he does it because he's obsessed with helping great businesses operate flawlessly, using fast, smart, and professional AI systems that capture leads, book appointments, and turn missed opportunities into revenue.

    Our Story

    Established in 2015, Unapologetic Results started as a boutique consulting firm helping local businesses organize their chaotic sales processes. It rapidly expanded, serving hundreds of clients across North America. However, as the digital landscape shifted, it became clear that manual processes were no longer enough to keep up with consumer demands.

    Driven by a passion for scalability and efficiency, the team pivoted to focus entirely on AI automation. We began developing proprietary frameworks to connect CRMs, voice agents, and SMS marketing into a single, cohesive engine.

    Today, Unapologetic Results stands with a clear vision: to empower businesses with enterprise-grade AI tools that were previously accessible only to massive tech corporations. With a talented team of AI specialists, developers, and growth strategists, we are dedicated to helping businesses of all sizes achieve unapologetic success in the modern digital economy.

    The Unapologetic Dream Team

    Meet the talented professionals powering your success

    Elena Rodriguez

    Elena Rodriguez

    Chief Operating Officer

    David Chen

    David Chen

    Lead AI Engineer

    Sarah Jenkins

    Sarah Jenkins

    Head of Growth

    Marcus Johnson

    Marcus Johnson

    Chief Copywriter

    James Wilson

    James Wilson

    Creative Director

    Emily Davis

    Emily Davis

    Paid Ads / Media Buyer

    Michael Chang

    Michael Chang

    Automation Specialist

    Jessica Taylor

    Jessica Taylor

    PR & Brand Manager

    Ryan O'Connor

    Ryan O'Connor

    SEO Specialist

    Amanda Martinez

    Amanda Martinez

    Customer Success Manager

    William Clark

    William Clark

    Operations Manager

    Olivia White

    Olivia White

    Web Designer (UI/UX)

    About Our Founder

    Dustin began his career in the fitness industry, consulting and launching gyms across the country. When the pandemic hit, he was forced to pivot, quickly discovering that the frameworks and marketing systems he'd mastered were perfectly transferable to a wide range of industries. This realization sparked a true passion for helping small and medium-sized businesses scale through intelligent systems.

    As a father, husband, and tech entrepreneur, Dustin's drive goes far beyond business growth. His personal mission is deeply rooted in his family: his son was born as a super preemie at just 25 weeks, weighing 2 pounds 2 ounces, and lives with spastic quadriplegic cerebral palsy.

    Dustin's ultimate goal is to use the success of Unapologetic Results to give back to the pediatric and cerebral palsy community, providing the advocacy, understanding, and support that families in the disabled community need. For Dustin, providing the best possible results for every client is the only way to fulfill this commitment to his family and community.

    Dustin Reyna and familySaaSpreneur Gold Award

    Community Involvement

    Dustin's commitment to the community is deeply personal. As a father to a son born as a super preemie at 25 weeks (weighing just 2 lbs 2 oz) who lives with spastic quadriplegic cerebral palsy, Dustin is a dedicated advocate for the pediatric and disabled community.

    He actively works to provide the advocacy, understanding, information, and support that families navigating similar challenges need. By leveraging the success of Unapologetic Results, he is able to dedicate significant resources to pediatric advocacy and supporting organizations that empower our disabled community.

    A Commitment to Excellence

    Our commitment to excellence is fueled by our mission to support the pediatric disabled community. We believe in using our professional success to provide a voice and resources for parents and children navigating the challenges of cerebral palsy.

    Every result we achieve for our clients directly contributes to this mission of advocacy and support. We are dedicated to providing the absolute best results for every business we partner with, because it is the only way we can continue to give back and provide the necessary support for the disabled community and their families.

    Community givingMentorshipEducationTechnology grant

    Our Headquarters

    Unapologetic Results Office